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Research papers

Pushing the envelope

For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Andrew Elder, Tony Incalcatera
June 20, 2000
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Citation

Elder and Incalcatera (2000a, June 20). Pushing the envelope . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pushing-the-envelope-